Surprised parents and staff members have been emailing me this week with a concern. Googling the keywords of our school district's name provides some information about the district along with an image that represents members of our student body, but not in the positive or academic light most of us might hope.
While there is a larger issue here of the district being improperly and unfairly represented in the public eye (we are presently working on a solution to this issue as we want the district positively and accurately represented for the meaningful teaching and learning that happens here), there is something we can use in this event to assist in a meaningful conversation with students and families.
With services like SnapChat and Instagram, Twitter, Tumblr, and Facebook, sharing with the world is easier than ever before. Especially with some of these services, but true for all, users often confuse the ability to instantaneously share with the world with the appropriateness of doing so. Add to that the sense of anonymity, the tidal wave of information that is being shared worldwide (as in "everybody is doing it"), and the false "promise" of the information existing only in the short term (services like InstaGram allow users to post to the world, but in very short intervals, as in 10-15 seconds, before the post is removed).
However, as so many of us are aware of, the truth is that once data is captured and posted in a public forum (and the Internet is a public forum), even if only for a few seconds, the potential exists for that data to live forever.
This is exactly how the image that presently represents our district in a Google search (not a decision consciously made by anybody in the district, by Google itself, but simply a result of an algorithm written and a change in the way Google presents information for ease of viewing), an image of some young people captured in a dance position while at a school dance that may have made them blush had their parents been present, came to be. It seems to have been captured and shared online, likely by a student interested in updating others on the fun of the evening. It probably didn't get much attention immediately. However, it was picked up in a story by a local news outlet about the appropriateness of student behavior at dances (not just our students...students across the area). That seems to have gained some traction with viewers, and the image has been viewed many times by many people. That moved the status of the image up in Google's search rankings. When the Google Knowledge Graph was created and launched publicly, the ranking of that image, coupled with the search term of our school's name, resulted in the "marriage" of the district's online reputation with a student's behavior at a moment in time. Something the students likely had not considered or even imagined in that moment.
As unfortunate as any of this may be, there is a teachable moment in this. In a digital world, our actions (both online and in real life) do not have the promise of privacy. While we may (or may not) disagree with this reality, it is still, in fact, a reality. This week's headlines about the availability of private digital data possibly available to government entities supports this reality.
Students need to hear that message -- in a digital world, our actions (both online and in real life) do not have the promise of privacy. They need to be engaged in the conversation. They need to consider how that information may positively or negatively impact them in the present and in the future. These are all meaningful discussions that we, as educators, cannot be afraid to engage in. Even if we are not technically savvy enough to know all of the latest digital tools, sites, trends, and methods. We have life experience enough to talk about the value of students holding themselves to a standard that they (and their families and communities) deem appropriate. We have life experience enough to talk about how decisions made in a weak moment today can forever impact our futures. This doesn't require knowledge about technology -- let the kids bring that knowledge and experience to the conversation. Instead, it takes us actively talking with kids and caring about their lives today, and in the future. And we do care!
That is the teachable moment in this.